PPC Pay Per Click Online Advertisement

10 July 2020


PPC is a paid online advertising model in which advertisers pay a fee each time their ad is clicked. Digital Marketers create advertisements and then bid on specific search keywords at the online auction. This allows them to display their ads on the search engine results page such as Google search.

A fee is charged by Google every time an ad is clicked, sending the visitor to a landing page or the website. It is basically a shortcut to redirect the customers to your website or landing page to take an action in your website such as buying a product or signing up a form.

The different types of PPC ads include, search ads, local search ads, display ads and remarketing. These ads can show up on web pages, social media platforms, and mobile apps. The Images, text and description for the ads will be designed by the marketer. Key points that make difference in getting higher clicks at a cost effective price is choosing the right keywords and also making your ad attractive enough for the visitors to take an action.


In Pay-Per-Click advertising, ads are subject to a bidding system known as the Ad Auction. It’s an automated process followed by major search engines to determine the validity and relevance of the ads that appear on their search engines results page.

At the auction, advertisers bid on keywords that are relevant to their business. These are search terms they want to “trigger,” or display, their ads. For example, if your business sells shoes, you will want to bid on the keyword, “shoes shop”.

By using Digital marketing tools such as Keywords planner and some other online tools the marketer can research on a particular location about the audience and most search keywords. After researching and finding the right keywords the marketer will bid for each keywords based on the total search, competitor analytics and CTR (click through rate)

What you can expect from DigiCom PPC Management:

Strategy for PPC:

To tailor a PPC campaign that’s right for you, we will get to understand your business by collecting details such as industry sector, competitors and USP’s. Then can we work with you to develop a strategy that’s going to deliver the results you need.


We will work to deliver that strategy by building out your existing campaigns, or establishing accounts at new networks. It’s important to us that you own the accounts, and pay the Google or Facebook directly from your bank so that a clear transparency is maintained about the transactions of your funds and budgets. DigiCom takes shared access from your campaign manager to create the campaigns effectively to ensure you get the best results out of your budget.


We'll ensure you’re targeting the most appropriate keywords and not wasting the budget by conducting complete research about the geography and the audience for the location where you will market.

Adcopy Creative

We will create the complete creative and punchiness, descriptions needed to start the campaign and ensure they meet the terms of Google or Facebook for online marketing.

Tracking & Optimizing

We continuously track the campaigns and the budget time to time to check and update the campaigns in order to improve the performance further.


We produce reports which provide meaningful insight into what’s happening with your PPC campaign and how the budget is utilized in every ad.

What are you waiting for? Get your tailor made PPC Campaign manager budget for free.

Reach us today for more details.

DigiCom Digital Services